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Tag Archives: Chicago Booth

Chicago Booth asks an interesting question this year:

“Slide Presentation: We have asked for a great deal of information throughout this application and now invite you tell us about yourself. (four Powerpoint slides)”

Below are some really, really good links on how to start visualizing Chicago’s PPT essay question.

I have pulled relevant points from the attached links; in summary:

  1. Adcoms have to read through 1000’s of apps. They want to know how you communicate, they want to see you demonstrate if they could have learned just as much about you but in less words. 
  2. It is much harder to include less than include more. In good PPT presentation design, we want to encourage “less.” We want to discourage “more.” 
  3. Writing a lot takes less time, than really thinking about your message and designing it in as simple a message as possible. 
  4. “I would’ve written a shorter letter, but I didn’t have time.” [often credited to Twain] 

For a greater understanding of what is driving the design philosophy behind these slides:

  • For those who have not heard, it is worth picking up a copy of “Beyond Bullets“.  
  • This type of very visual communication, from the school of “less is more”, is growing a huge fanbase.  It is basically what drives the approach you should be taking with the Chicago PPT essay.
  • Beyond Bullets relies on a Pyramid method of communicating, which incidentally, is the best way to approach shorter essays.  
  • Please see my post on communicating via the Pyramid Principle.
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